I’m a middle-aged mom with opinions who loves to write about women’s health. My years working with Planned Parenthood exposed me to many young women, men, and trans people who had a lot of questions about their body and reproductive health. I absolutely love educating and sharing information on these topics and have carried this on through my career in family medicine. I know I’ve just lost some readers as a lot of people get squeamish talking about sex, sexually transmitted diseases, reproductive parts, and the importance of taking care of yourself. But that is my comfort zone. Let me tell you, I have had sooo many interesting questions! I would share, but HIPPA. My point is that health care is not only the information we are comfortable talking about but the information we aren’t comfortable talking about. When a blog, newsletter, or organization only covers basic health topics, like diabetes and heart disease, then other important information is missed, and someone’s health is put at risk. This does not only apply to young people. STDs among adults over the age of 65 MORE THAN DOUBLED between 2007 and 2017. When providing B2C content, you need to be aware of your whole audience and the audience that you may be forgetting to speak to. Topics that used to be taboo are no longer whispered or spoken in hushed tones. Although, they do still use blue dye when advertising menstrual products on TV. I don’t know about you, but I personally have never seen blue menstrual blood.