Writing

Leanna Coy, FNP-C

Tailor Your Content To Achieve Tailored Results

There is no one-size-fits-all strategy when it comes to content marketing. From simple to complex, the goal is the same – to reach the...

Leanna Coy, FNP-C

Building Your Success: 3 Key Habits

I love working as a health writer. However, my transition into writing on health topics was gradual and still evolving work in progress....

Leanna Coy, FNP-C

Welcoming Words: A Practical Guide to Inclusive Language

Writing for today’s audience looks much different than 50 or even 20 years ago. Writers today need to stay mindful of inclusive language....

Leanna Coy, FNP-C

The Magic of a Style Guide

When an organization is looking to establish its brand, one of the fundamental components is the brand’s voice. The voice is how they...

Leanna Coy, FNP-C

The 5-Year Plan

Lofty ambitions in health writing led me to pivot in a new direction with nursing. Unlike many people during the pandemic, I was not...

Leanna Coy, FNP-C

Towanda!

At the beginning of the year, my writing coach challenged me to pick a word to guide my business in 2024. I chose Towanda! Like many...

Leanna Coy, FNP-C

Writing for Success

How My Client-Centric Writing Adds Value to Projects I write because I enjoy writing. To be successful, I cultivate an approach to the...

Leanna Coy, FNP-C

Click Here to Find…Outdated Information?

When creating content the accuracy of the linked information should be as important as the SEO needed to bring the clicks to the site.

Leanna Coy, FNP-C

Content that Converts: Grabbing A Reader's Attention and Keeping Them Hooked

The vast majority of content writing focuses on SEO with the goal to increase site clicks and drive website traffic. However, there is...

Leanna Coy, FNP-C

Navigating the Maze of a Research Study

Writing about health topics frequently requires reviewing research studies in order to stay abreast of the most up-to-date facts.

Leanna Coy, FNP-C

AI versus the medical professional: poll results

I ran a poll on LinkedIn last week asking how people prefer to get their health information. The idea of this poll stemmed from the...

Leanna Coy, FNP-C

How Nurse Practitioners Improve Healthcare Content

Healthcare content is easily accessible to the average person as “Dr. Google” is the internet advisor for all things medical. As a...