Trustworthy health content

Why you should utilize a nurse for your writing needs

Health content is one of the most popular searches on the internet. “Dr. Google” is the internet advisor for all things medical. According to the National Health Interview Survey, about 60% of internet users look online for health information. As a healthcare professional, the patients I see often want to discuss information they find online. I sometimes cringe at what they tell me they’ve read. But, I don't discourage them from using the internet. I see the internet as a helpful tool for my patients. Sometimes, I just need to steer them in the right direction to more reputable sources for trustworthy health content.

Freelance writers from various backgrounds are writing health-related content. With the advent of AI, more and more of the content is becoming questionable as sites try to improve their SEO. This doesn’t help anyone. Health information should come from knowledgeable and trusted sources. Medical professionals who write should be the preferred creators of health content. Doctors, therapists, and nurse practitioners like myself bring authority to the content we create. This authority carries the weight of trust with it. That authority and trust are valuable. Because I'm biased towards nurses, I'm going to share why you should get your health content from a nurse practitioner.

Health expertise

Nurse Practitioners (NPs) are registered nurses with an advanced level of education. Having earned master’s or doctorate degrees, NPs know more information about patient care and leadership roles. They can provide a higher level of care to patients and become leaders in their field. The enhanced education and work roles give them a higher level of expertise. Expertise that is sought after when looking for health information. Would you rather get your information from an AI or a nurse with hands-on experience on the topic?

Trustworthy health content

Nurses, including NPs, are considered more trustworthy than any other profession. More trustworthy than doctors, firefighters, and teachers. For the last 22 years, Gallup polls show that 78% of adults in the United States believe nurses are the most honest and ethical professionals. This trustworthiness translates to readers accepting content from NPs as more reliable than content from someone without nursing credentials. Anyone using nurse writers should see this as a boost to their bottom line. Having content created by a nurse practitioner will make your site more sought after and utilized by more readers.

Skillset

NPs work in a variety of roles. This includes primary care providers, mental health practitioners, providers in specialty clinics, and surgical settings. They are also found in leadership roles and can serve as medical directors in some places. This ability to work in various roles gives NPs unique perspectives on healthcare. They grasp not only medical information but also understand the perspective of patients. They know the pain points of dealing with insurance and Medicare. They can shift roles throughout their careers, gaining an even wider knowledge base of healthcare and healthcare systems. I'm but one example of this. I've worked in a hospital, specialty clinics, served as a primary care provider, and medical director. All of this experience means NPs, like myself, know many of the pain points in healthcare.

E-E-A-T

In the world of Google searches, E-E-A-T, standing for experience, expertise, authoritativeness, and trustworthiness, carries the weight for a site. Google uses this framework to determine the credibility and usefulness of content. NPs bring tremendous value not only with their trustworthiness but also their credentials.

The world of health content has countless writers from a variety of backgrounds. The use of AI in writing has illuminated the need for higher-quality content. While AI may be acceptable when food blogging, a higher standard should be applied to health information. When looking for someone to write health content that will add value for your readers, don’t ignore the respect nurses and NPs command. These providers do more than just regurgitate medical facts. They convey life experience to give you unique, well-written content that will distinguish your site from others. Make an NP your preferred writer for health content as a resource your readers can trust.