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The Provider Perspective
Health Writing From A Nurse Practitioner

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Leanna Coy, FNP-C
Jan 33 min read
Trustworthy health content
Nurse practitioners like myself bring authority to the content we create. This authority carries the weight of trust with it.


Leanna Coy, FNP-C
Nov 16, 20243 min read
Elements of Scriptwriting
10 key elements to great scriptwriting for podcasts and webinars.


Leanna Coy, FNP-C
Jul 22, 20242 min read
Building A Powerful Editorial Calendar
The editorial calendar began in the publishing world as an actual calendar that provided a framework for putting out content over the year.


Leanna Coy, FNP-C
Apr 8, 20243 min read
Boosting Business Growth by Outsourcing Your Content Writing
There is value in outsourcing the content that goes beyond just an additional labor force. Here are six reasons you should consider outsourc


Leanna Coy, FNP-C
Mar 17, 20244 min read
Welcoming Words: A Practical Guide to Inclusive Language
Inclusive language is vocabulary that is sensitive to other cultures, ages, abilities, and genders by avoiding use of words or terms that ma


Leanna Coy, FNP-C
Mar 2, 20243 min read
The Magic of a Style Guide
A style guide is information provided by an organization’s editorial or marketing team to direct how the writing for the brand looks.


Leanna Coy, FNP-C
Jan 17, 20242 min read
Writing for Success
I speak the same language as other medical professionals. This allows me to engage more easily with others in the healthcare field.


Leanna Coy, FNP-C
Jan 13, 20243 min read
Click Here to Find…Outdated Information?
Linking to outdated and inaccurate information can deter users from coming back.


Leanna Coy, FNP-C
Dec 16, 20233 min read
Content that Converts: Grabbing A Reader's Attention and Keeping Them Hooked
How content is organized on the page affects readability. The use of color and the location of graphics will make the page more visually app


Leanna Coy, FNP-C
Oct 1, 20231 min read
Things I Like Writing About
many young women, men, and trans people who had a lot of questions about their body and reproductive health. I absolutely love educating an


Leanna Coy, FNP-C
Sep 9, 20232 min read
What Kind of Exam Am I Getting?: Creating User-Friendly B2C Content
How to make your B2C education and explanation of services easy to understand As a provider of women's health exams, I frequently see...


Leanna Coy, FNP-C
Jun 3, 20232 min read
Three Methods of Simplifying Health Content
Familiarity with medical terms is different from understanding them. Medical terms like “myocardial infarction” may sound familiar, but the


Leanna Coy, FNP-C
Jun 3, 20232 min read
Three Elements that Engage Readers of Your Content
Each person learns and retains information using different methods, so I use all available tools to help patients understand their health an
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