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The Provider Perspective
Health Writing From A Nurse Practitioner

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Trustworthy health content
Nurse practitioners like myself bring authority to the content we create. This authority carries the weight of trust with it.

Leanna Coy, FNP-C
Jan 33 min read


Elements of Scriptwriting
10 key elements to great scriptwriting for podcasts and webinars.

Leanna Coy, FNP-C
Nov 16, 20243 min read


Building A Powerful Editorial Calendar
The editorial calendar began in the publishing world as an actual calendar that provided a framework for putting out content over the year.

Leanna Coy, FNP-C
Jul 22, 20242 min read


Boosting Business Growth by Outsourcing Your Content Writing
There is value in outsourcing the content that goes beyond just an additional labor force. Here are six reasons you should consider outsourc

Leanna Coy, FNP-C
Apr 8, 20243 min read


Welcoming Words: A Practical Guide to Inclusive Language
Inclusive language is vocabulary that is sensitive to other cultures, ages, abilities, and genders by avoiding use of words or terms that ma

Leanna Coy, FNP-C
Mar 17, 20244 min read


The Magic of a Style Guide
A style guide is information provided by an organization’s editorial or marketing team to direct how the writing for the brand looks.

Leanna Coy, FNP-C
Mar 2, 20243 min read


Writing for Success
I speak the same language as other medical professionals. This allows me to engage more easily with others in the healthcare field.

Leanna Coy, FNP-C
Jan 17, 20242 min read


Click Here to Find…Outdated Information?
Linking to outdated and inaccurate information can deter users from coming back.

Leanna Coy, FNP-C
Jan 13, 20243 min read


Content that Converts: Grabbing A Reader's Attention and Keeping Them Hooked
How content is organized on the page affects readability. The use of color and the location of graphics will make the page more visually app

Leanna Coy, FNP-C
Dec 16, 20233 min read


Things I Like Writing About
many young women, men, and trans people who had a lot of questions about their body and reproductive health. I absolutely love educating an

Leanna Coy, FNP-C
Oct 1, 20231 min read


What Kind of Exam Am I Getting?: Creating User-Friendly B2C Content
How to make your B2C education and explanation of services easy to understand As a provider of women's health exams, I frequently see...

Leanna Coy, FNP-C
Sep 9, 20232 min read


Three Methods of Simplifying Health Content
Familiarity with medical terms is different from understanding them. Medical terms like “myocardial infarction” may sound familiar, but the

Leanna Coy, FNP-C
Jun 3, 20232 min read


Three Elements that Engage Readers of Your Content
Each person learns and retains information using different methods, so I use all available tools to help patients understand their health an

Leanna Coy, FNP-C
Jun 3, 20232 min read
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