engaging readers | Provider Perspective

Leanna Coy, FNP-C

The Magic of a Style Guide

When an organization is looking to establish its brand, one of the fundamental components is the brand’s voice. The voice is how they...

Leanna Coy, FNP-C

Click Here to Find…Outdated Information?

When creating content the accuracy of the linked information should be as important as the SEO needed to bring the clicks to the site.

Leanna Coy, FNP-C

Content that Converts: Grabbing A Reader's Attention and Keeping Them Hooked

The vast majority of content writing focuses on SEO with the goal to increase site clicks and drive website traffic. However, there is...

Leanna Coy, FNP-C

What Kind of Exam Am I Getting?: Creating User-Friendly B2C Content

How to make your B2C education and explanation of services easy to understand As a provider of women's health exams, I frequently see...

Leanna Coy, FNP-C

Three Elements that Engage Readers of Your Content

As a healthcare provider, I educate patients daily about various health issues. Each person learns and retains information using...