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The Provider Perspective
Demystifying Health Topics: Health Writing From A Nurse Practitioner

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Why Nurses Make Exceptional Health Writers (and What That Adds to Your Brand)
For nearly a quarter of a century, nurses have been rated as the most trustworthy profession in the United States. This matters when you are looking for a healthcare professional to boost the trustworthiness of your health content.
Leanna Coy, FNP-C
6 days ago5 min read


The evolution of GLP-1 RA weight loss coverage: Looking beyond the trend
Responsible health communication around GLP-1 RA weight loss coverage needs to continue to evolve as quickly as the drugs themselves. This topic remains relevant and will continue to do so for years.
Leanna Coy, FNP-C
Jan 203 min read


Leading Meaningful Growth with Evidence-First Storytelling
Discover how evidence-first storytelling and editorial rigor drive meaningful brand growth in 2026. Shift from shallow content to deep, expert-led health reporting.
Leanna Coy, FNP-C
Jan 133 min read


The Competitive Advantage of Using Medical Reviews for Health Content
Currently, 59% of adults in the United States use the internet to search for health and medical information. People are inquisitive, but want accurate information.
Leanna Coy, FNP-C
Jul 31, 20253 min read


6 Functions of A Blog That Aren't SEO
Is your company missing out on the power of a well-executed blog? Let's look at six diverse functions to make the blog more beneficial for your company.
Leanna Coy, FNP-C
Jun 27, 20253 min read


Weird Marketing: The Exploding Whales
Weird marketing is using the odd, unexpected, and sometimes bizarre to market a product. This type of marketing stands out by surprising the consumer with something unexpected and outside the norm.
Leanna Coy, FNP-C
Jun 18, 20253 min read


Nurse to Writer: How Does That Work?
I can research the heck out of something until I feel knowledgeable enough to translate the medical jargon into language and ideas my patient can understand. As Albert Einstein once said, "If you can't explain it simply, you don't understand it well enough."
Leanna Coy, FNP-C
Jun 17, 20253 min read


Ooooh, I'm writing my life away... working on deadlines
I got some great feedback from an editor. "This is awesome, Leanna! Great information and very readable for the average person." That's the
Leanna Coy, FNP-C
Mar 9, 20252 min read


Ghost references: AI's citation problem
They ran a study where the chatbots hallucinated between 58-82% of the time. If the bots were human, their pants would be on fire.
Leanna Coy, FNP-C
Jan 31, 20253 min read


Transforming reproductive health: Potential changes under the Trump-Vance administration
Just one day after the election win in November, Planned Parenthood reported a 760% increase in the number of appointments for IUDs.
Leanna Coy, FNP-C
Jan 20, 20253 min read


Balance the scale: Setting my intentions for 2025
I am scaling back to the core of why I got into healthcare in the first place. I get to focus on women’s health. This is my comfort zone
Leanna Coy, FNP-C
Jan 5, 20253 min read


Trustworthy health content
Nurse practitioners like myself bring authority to the content we create. This authority carries the weight of trust with it.
Leanna Coy, FNP-C
Jan 3, 20253 min read


How to E-E-A-T for Google
Google leans heavily on E-E-A-T for topics they call “Your Money or Your Life” or YMYL for short. Trustworthiness is the most important.
Leanna Coy, FNP-C
Jan 3, 20253 min read


Four ways to improve your content for SEO ranking in 2025
Google is doing more to reward websites with higher-quality content. This is an effort to reduce the plethora of AI-produced content.
Leanna Coy, FNP-C
Dec 31, 20243 min read


Healthcare changes: the power of communicating effectively
To help your organization stand out as a trusted source, tailor the messages to specific audiences. Messaging going out to your healthcare t
Leanna Coy, FNP-C
Nov 26, 20243 min read
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