Tailor Your Content To Achieve Tailored Results
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The Provider Perspective
Health Writing from a Nurse Practitioner
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There is no one-size-fits-all strategy when it comes to content marketing. From simple to complex, the goal is the same – to reach the...
Leanna Coy, FNP-C
- 6 hours ago
- 2 min
Building Your Success: 3 Key Habits
I love working as a health writer. However, my transition into writing on health topics was gradual and still evolving work in progress....
Leanna Coy, FNP-C
- 1 day ago
- 3 min
The Predatory Journal Problem
Defending your publication against poor or inaccurate information The inception of Open Access journals has led to a booming predatory...
Leanna Coy, FNP-C
- Jul 22
- 2 min
Building A Powerful Editorial Calendar
Using content to boost your business visibility remains a valuable tool, with 74% of companies seeing increased lead generation from...
Leanna Coy, FNP-C
- Jul 16
- 2 min
Humbled By Edits
Some people hate edits, but I love them. I find my writing improves every time my work goes through the editing process. When I first...
Leanna Coy, FNP-C
- May 1
- 2 min
Update to Breast Cancer Screening Recommendations
The United States Preventative Task Force (USPSTF) released new guidelines for the screening of breast cancer in women. Last updated in...
Leanna Coy, FNP-C
- Apr 8
- 3 min
Boosting Business Growth by Outsourcing Your Content Writing
Whether your business is selling a product, offering a service, or if it is educational, content is king in our digital age. Written...
Leanna Coy, FNP-C
- Mar 17
- 4 min
Welcoming Words: A Practical Guide to Inclusive Language
Writing for today’s audience looks much different than 50 or even 20 years ago. Writers today need to stay mindful of inclusive language....
Leanna Coy, FNP-C
- Mar 2
- 2 min
The Magic of a Style Guide
When an organization is looking to establish its brand, one of the fundamental components is the brand’s voice. The voice is how they...
Leanna Coy, FNP-C
- Feb 17
- 3 min
The 5-Year Plan
Lofty ambitions in health writing led me to pivot in a new direction with nursing. Unlike many people during the pandemic, I was not...
Leanna Coy, FNP-C
- Feb 3
- 2 min
Towanda!
At the beginning of the year, my writing coach challenged me to pick a word to guide my business in 2024. I chose Towanda! Like many...
Leanna Coy, FNP-C
- Jan 17
- 2 min
Writing for Success
How My Client-Centric Writing Adds Value to Projects I write because I enjoy writing. To be successful, I cultivate an approach to the...
Leanna Coy, FNP-C
- Jan 13
- 3 min
Click Here to Find…Outdated Information?
When creating content the accuracy of the linked information should be as important as the SEO needed to bring the clicks to the site.
Leanna Coy, FNP-C
- Dec 16, 2023
- 3 min
Content that Converts: Grabbing A Reader's Attention and Keeping Them Hooked
The vast majority of content writing focuses on SEO with the goal to increase site clicks and drive website traffic. However, there is...
Leanna Coy, FNP-C
- Dec 3, 2023
- 2 min
Ouch! The Pain Points of a Nurse Manager
The work of a nurse manager is extensive with many pain points they juggle on a daily basis. When preparing B2B content for nurse managers,
Leanna Coy, FNP-C
- Nov 30, 2023
- 2 min
Navigating the Maze of a Research Study
Writing about health topics frequently requires reviewing research studies in order to stay abreast of the most up-to-date facts.
Leanna Coy, FNP-C
- Oct 20, 2023
- 1 min
Things You Don't Know
Did you know Mick Jagger sang backup? I learned this not too long ago. It was on a song I have heard and sung along with a million times....
Leanna Coy, FNP-C
- Oct 1, 2023
- 2 min
How to Interview an Intellectual
I recently interviewed the head of a science department at a major medical center. He is a very intelligent guy, but a challenge to...
Leanna Coy, FNP-C
- Oct 1, 2023
- 1 min
How My Nursing Experience Informs My Writing Career
The track for a nurse’s career can be a straight pathway, or it can be a varied one that allows for gaining knowledge and experiences....
Leanna Coy, FNP-C
- Oct 1, 2023
- 1 min
Things I Like Writing About
I’m a middle-aged mom with opinions who loves to write about women’s health. My years working with Planned Parenthood exposed me to many...
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