Just one day after the election win in November, Planned Parenthood reported a 760% increase in the number of appointments for IUDs.

I am scaling back to the core of why I got into healthcare in the first place. I get to focus on women’s health. This is my comfort zone

Nurse practitioners like myself bring authority to the content we create. This authority carries the weight of trust with it.

Google leans heavily on E-E-A-T for topics they call “Your Money or Your Life” or YMYL for short. Trustworthiness is the most important.

Google is doing more to reward websites with higher-quality content. This is an effort to reduce the plethora of AI-produced content.

To help your organization stand out as a trusted source, tailor the messages to specific audiences. Messaging going out to your healthcare t

10 key elements to great scriptwriting for podcasts and webinars.

Publishing content that strikes a balance between hope and realistic ideals arms patients with knowledge for better decision-making with the

Understanding how someone works can narrow down the list of potential writers you may want to hire for your project. Since you are here, I m

Using writers is an effective way of weaving necessary information with storytelling that resonates with the reader.

Any good writer knows there is more than just writing that goes on. As a freelancer, there is marketing yourself with letters of intro

Open Access journals has led to a booming predatory journal industry. The unfortunate aspect of this industry is the plethora of poor qualit

The editorial calendar began in the publishing world as an actual calendar that provided a framework for putting out content over the year.

the first time I got edits back, I learned this experience did not lend itself well to how the average person likes to read. I found out thr

Breast cancer occurs when the cells in a person’s breast tissue begin to change and divide uncontrollably. When this happens, a lump or tumo

There is value in outsourcing the content that goes beyond just an additional labor force. Here are six reasons you should consider outsourc

Inclusive language is vocabulary that is sensitive to other cultures, ages, abilities, and genders by avoiding use of words or terms that ma

A style guide is information provided by an organization’s editorial or marketing team to direct how the writing for the brand looks.

Lofty ambitions in health writing led me to pivot in a new direction with nursing. Unlike many people during the pandemic, I was not...

At the beginning of the year, my writing coach challenged me to pick a word to guide my business in 2024. I chose Towanda! Like many...

I speak the same language as other medical professionals. This allows me to engage more easily with others in the healthcare field.

Linking to outdated and inaccurate information can deter users from coming back.

How content is organized on the page affects readability. The use of color and the location of graphics will make the page more visually app