Keep your audience informed of changes in healthcare under Trump 2.0.
The incoming presidential administration has promised to make changes to healthcare in the United States. The proposed changes have the potential for a significant shift in healthcare policy and regulations. The impact of the changes will affect both healthcare organizations and individual patients. Organizations providing health information and services should stay abreast of the changes and, ideally, pass the information on to those affected. Simplifying data by providing clarifying details to staff members and patients will help organizations keep their brand as a relevant source of health news. Here are some simple avenues healthcare organizations can use to keep staff and patients in the know.
Newsletters. Newsletters are an effective method of sharing regular updates both in email form and with physical mailers. Newsletters offer brief news blurbs along with links or QR codes where someone can find more information. They also can supply a series of articles to keep the reader coming back with each new issue.
Social media. Social media includes Instagram, TikTok, LinkedIn, Facebook, Instagram, and X (formerly Twitter). These platforms work well for sending out timely and brief bits of information. Some platforms also allow live video streams with Q&A that organizations can use to engage with their audience in real-time.
Webinars. Webinars or virtual meetings are helpful when sharing details that directly affect the work of your healthcare team. Virtual meetings enable the review of information with visuals. They also make discussion and input from staff members possible.
Videos. Like webinars, videos allow for the delivery of clear explanations of healthcare information. Videos don't have to stand alone on the website. Organizations can share videos on social media channels and have links to them from QR codes in newsletters.
Website. The website is the touchstone for all things related to an organization. This includes news. Make this a central hub with a news section, links to past newsletters, and a library of all videos. Using the website as a hub, you can redirect the reader back to the site from all the other resources.
Mobile app. If your organization does not have a dedicated mobile app, now may be the time to develop one. Like the website, the app is a central hub of information for your audience. The difference is that apps are more accessible than websites on mobile devices.
To help your organization stand out as a trusted source, tailor the messages to specific audiences. Messaging going out to your healthcare team will look and sound different than the messages going to patients. The formats for sharing details will also vary. A virtual meeting is great for organizations to connect with staff. Social media will likely work better for patients.
Using visual material, such as infographics and charts, will help your audience grasp concepts. Ensure written information delivers straightforward and concise language to keep your messaging clear. Utilize writers who are valuable in creating blogs for websites, newsletters, video scripts, social media posts, and pages on mobile apps. Employ writers who can comprehend health information and translate complex ideas into user-friendly material. This will ensure everyone understands your messaging.
Going into 2025, healthcare organizations should expect changes in healthcare that will affect medical providers and patients. Using various methods to communicate news will increase an organization's audience reach and keep people well informed. By utilizing writers who can explain complex health topics in simpler terms, organizations will find themselves seen as trusted sources. Build stronger relationships with your audience now and keep your brand relevant as a source of up-to-date news.
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