To help your organization stand out as a trusted source, tailor the messages to specific audiences. Messaging going out to your healthcare t

10 key elements to great scriptwriting for podcasts and webinars.

Understanding how someone works can narrow down the list of potential writers you may want to hire for your project. Since you are here, I m

Using writers is an effective way of weaving necessary information with storytelling that resonates with the reader.

Open Access journals has led to a booming predatory journal industry. The unfortunate aspect of this industry is the plethora of poor qualit

The editorial calendar began in the publishing world as an actual calendar that provided a framework for putting out content over the year.

There is value in outsourcing the content that goes beyond just an additional labor force. Here are six reasons you should consider outsourc

Inclusive language is vocabulary that is sensitive to other cultures, ages, abilities, and genders by avoiding use of words or terms that ma

A style guide is information provided by an organization’s editorial or marketing team to direct how the writing for the brand looks.

I speak the same language as other medical professionals. This allows me to engage more easily with others in the healthcare field.

Linking to outdated and inaccurate information can deter users from coming back.

How content is organized on the page affects readability. The use of color and the location of graphics will make the page more visually app

The work of a nurse manager is extensive with many pain points they juggle on a daily basis. When preparing B2B content for nurse managers,

Sometimes, the stories can add great anecdotes that will add interest to your article. Just don’t let them go too far off on an unrelated ta

How to make your B2C education and explanation of services easy to understand As a provider of women's health exams, I frequently see...

Health information is everywhere, whether or not you recognize it. From your morning news shows to the commercials that run between...

Conversational artificial intelligence (AI) software, like ChatGPT, Bing, and Google Bard, made a big splash this year with how they can...

Familiarity with medical terms is different from understanding them. Medical terms like “myocardial infarction” may sound familiar, but the

Each person learns and retains information using different methods, so I use all available tools to help patients understand their health an

Freelance writers from various backgrounds are writing health-related content. Health information should start with authors knowledgeable in