Leanna Coy, FNP-C
The Magic of a Style Guide
When an organization is looking to establish its brand, one of the fundamental components is the brand’s voice. The voice is how they...
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The Provider Perspective
Health Writing from a Nurse Practitioner
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Leanna Coy, FNP-C
- Dec 16, 2023
- 3 min
Content that Converts: Grabbing A Reader's Attention and Keeping Them Hooked
The vast majority of content writing focuses on SEO with the goal to increase site clicks and drive website traffic. However, there is...
Leanna Coy, FNP-C
- Dec 3, 2023
- 2 min
Ouch! The Pain Points of a Nurse Manager
The work of a nurse manager is extensive with many pain points they juggle on a daily basis. When preparing B2B content for nurse managers,
Leanna Coy, FNP-C
- Oct 1, 2023
- 1 min
How My Nursing Experience Informs My Writing Career
The track for a nurse’s career can be a straight pathway, or it can be a varied one that allows for gaining knowledge and experiences....
Leanna Coy, FNP-C
- Jun 17, 2023
- 2 min
How Content Writers Can Help With Three of the Biggest Content Marketing Trends of 2023
Conversational artificial intelligence (AI) software, like ChatGPT, Bing, and Google Bard, made a big splash this year with how they can...
Leanna Coy, FNP-C
- Jun 3, 2023
- 2 min
Three Methods of Simplifying Health Content
When creating consumer-facing, top-of-the-funnel health content to engage or educate patients, it is vital to ensure they can understand...
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