health information | Provider Perspective

Leanna Coy, FNP-C

Click Here to Find…Outdated Information?

When creating content the accuracy of the linked information should be as important as the SEO needed to bring the clicks to the site.

Leanna Coy, FNP-C

Navigating the Maze of a Research Study

Writing about health topics frequently requires reviewing research studies in order to stay abreast of the most up-to-date facts.

Leanna Coy, FNP-C

What Kind of Exam Am I Getting?: Creating User-Friendly B2C Content

How to make your B2C education and explanation of services easy to understand As a provider of women's health exams, I frequently see...

Leanna Coy, FNP-C

Three Methods of Simplifying Health Content

When creating consumer-facing, top-of-the-funnel health content to engage or educate patients, it is vital to ensure they can understand...

Leanna Coy, FNP-C

When it comes to skin cancer know your ABCDs

I just returned from a vacation in Hawaii that took me out of the gray, dark Oregon winter. The extra sunshine this time of year is...

Leanna Coy, FNP-C

How Nurse Practitioners Improve Healthcare Content

Healthcare content is easily accessible to the average person as “Dr. Google” is the internet advisor for all things medical. As a...