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The Provider Perspective
Health Writing From A Nurse Practitioner

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The Magic of a Style Guide
A style guide is information provided by an organization’s editorial or marketing team to direct how the writing for the brand looks.

Leanna Coy, FNP-C
Mar 2, 20243 min read


The 5-Year Plan
Lofty ambitions in health writing led me to pivot in a new direction with nursing. Unlike many people during the pandemic, I was not...

Leanna Coy, FNP-C
Feb 17, 20243 min read


Towanda!
At the beginning of the year, my writing coach challenged me to pick a word to guide my business in 2024. I chose Towanda! Like many...

Leanna Coy, FNP-C
Feb 3, 20242 min read


Writing for Success
I speak the same language as other medical professionals. This allows me to engage more easily with others in the healthcare field.

Leanna Coy, FNP-C
Jan 17, 20242 min read


Click Here to Find…Outdated Information?
Linking to outdated and inaccurate information can deter users from coming back.

Leanna Coy, FNP-C
Jan 13, 20243 min read


Content that Converts: Grabbing A Reader's Attention and Keeping Them Hooked
How content is organized on the page affects readability. The use of color and the location of graphics will make the page more visually app

Leanna Coy, FNP-C
Dec 16, 20233 min read


Ouch! The Pain Points of a Nurse Manager
The work of a nurse manager is extensive with many pain points they juggle on a daily basis. When preparing B2B content for nurse managers,

Leanna Coy, FNP-C
Dec 3, 20232 min read


Navigating the Maze of a Research Study
Writing about health topics frequently requires reviewing research studies in order to stay abreast of the most up-to-date facts.

Leanna Coy, FNP-C
Nov 30, 20232 min read


Things You Don't Know
Did you know Mick Jagger sang backup? I learned this not too long ago. It was on a song I have heard and sung along with a million times....

Leanna Coy, FNP-C
Oct 20, 20231 min read


How to Interview an Intellectual
Sometimes, the stories can add great anecdotes that will add interest to your article. Just don’t let them go too far off on an unrelated ta

Leanna Coy, FNP-C
Oct 1, 20232 min read


How My Nursing Experience Informs My Writing Career
The track for a nurse’s career can be a straight pathway, or it can be a varied one that allows for gaining knowledge and experiences....

Leanna Coy, FNP-C
Oct 1, 20231 min read


Things I Like Writing About
many young women, men, and trans people who had a lot of questions about their body and reproductive health. I absolutely love educating an

Leanna Coy, FNP-C
Oct 1, 20231 min read


What Kind of Exam Am I Getting?: Creating User-Friendly B2C Content
How to make your B2C education and explanation of services easy to understand As a provider of women's health exams, I frequently see...

Leanna Coy, FNP-C
Sep 9, 20232 min read


Threads: A New Opportunity for Healthcare Brands to Build Trust and Engage Patients
The new rapidly growing Threads social media platform, with comparisons to Twitter, poses the opportunity for healthcare organizations...

Leanna Coy, FNP-C
Jul 15, 20233 min read


Mastering the Art of Critical Review for Reliable Health Content
Health information is everywhere, whether or not you recognize it. From your morning news shows to the commercials that run between...

Leanna Coy, FNP-C
Jun 28, 20232 min read


How Content Writers Can Help With Three of the Biggest Content Marketing Trends of 2023
Conversational artificial intelligence (AI) software, like ChatGPT, Bing, and Google Bard, made a big splash this year with how they can...

Leanna Coy, FNP-C
Jun 17, 20232 min read


Three Methods of Simplifying Health Content
Familiarity with medical terms is different from understanding them. Medical terms like “myocardial infarction” may sound familiar, but the

Leanna Coy, FNP-C
Jun 3, 20232 min read


Three Elements that Engage Readers of Your Content
Each person learns and retains information using different methods, so I use all available tools to help patients understand their health an

Leanna Coy, FNP-C
Jun 3, 20232 min read


Women’s Health 101: Pap Smear
What is a Pap smear? The Papanicolaou test is commonly known as the Pap smear, Pap test, or simply Pap. The Pap smear is a routine cancer...

Leanna Coy, FNP-C
May 3, 20233 min read


Women’s Health 101: The Ovaries
This week for Women’s Health 101 let’s review the ovaries. The ovaries are part of the reproductive system for people assigned as females...

Leanna Coy, FNP-C
Apr 22, 20232 min read
Women's Health 101: Amenorrhea
Today in women's health 101 we are going to dive into amenorrhea. Definition Amenorrhea is the lack of a menstrual period, also known as...

Leanna Coy, FNP-C
Mar 26, 20231 min read


Saving Lives from Fentanyl
This week there was an unfortunate news story in my area about a 2-year-old child who accidentally overdosed on fentanyl while riding in...

Leanna Coy, FNP-C
Mar 15, 20232 min read


When it comes to skin cancer know your ABCDs
I just returned from a vacation in Hawaii that took me out of the gray, dark Oregon winter. The extra sunshine this time of year is...

Leanna Coy, FNP-C
Mar 5, 20231 min read
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